NICC: First of all tell us a little bit about yourself, where are you from and how was Hyena born?
So, me….for the past 10 yrs i’ve danced all over the uk, worked as a promo girl for various brands and lived out in ibiza for more than several summer seasons! i had a shop space in leeds for a yr (the closest i’ve come to a proper job!) and along the way have always dabbled in making stuff for myself and friends! basically anything to avoid getting a 9-5! it had been looming on me for a while that i needed to try and build something a bit more solid for the future, my friend owns the Vintage Warehouse and offered me the space i’m in now so i took it as it was a route back into an area i knew i should be working in and and an opportunity that has provided me with a base to get things off the ground! Originally opening the space with my brother Paul, this arrangement was short lived for a number of reasons, then i met Steven Attenborough, he came in the shop, loved it, we chatted for ages, he bought a few bits and then a month or so later got in touch asking if i needed any help or if he could perhaps somehow be involved! Steven is a trained pattern cutter with many yrs of experience, i am self taught which means i have certain limitations on the practical side of things, what’s great is that we literally have an opposing set of skills which makes us a brilliant team, but have a very similar design aesthetic so no fall outs so far!
NICC: You state that Hyena is ‘Influenced by everything from the 80’s, 90’s, pop, rock, punk and electronic era’s’ what is it about this era’s fashion that you enjoy?
The 80’s and 90’s were the last 2 decades that broke new ground in music and fashion and they still have an impact on style and design today and of course current music!
NICC: How much do you feel music influences fashion today?
Music has always influenced fashion and still does to some degree but everything is now so accessable that sometimes when you see people in the street and the style that they are repping you cannot assume that you know what they are listening to, it may be a punk outfit they picked up in topshop whilst listening to beyonce on their ipod!
NICC: What advice do you have for any aspiring designers out there looking to start there own brand?
Advice for future designers really applies to anyone starting there own business or any artist out there doing their thing, just to work hard and never give in, i struggle sometimes to refer to myself as a designer as i have no formal training or qualification but you know i’m just doing it because i really love it, you have to really love it though! Not just love shopping or like fashion! My brain literally does not stop churning ideas and neither does Steven’s!
NICC: What are your plans for the future?
Exciting times lay ahead we hope, aiming to launch a website early next year and then to secure some uk and international stockists (a shop is not really part of the bigger plan for us), then hopefully a move into footwear and accessories! Aiming high and gonna see where we fall!
More info here: http://www.facebook.com/shopHYENA
Here at NICC we fully support any new and innovative creative ventures and Wax n’ Lyrical is certainly that. Pushing all manner of vocally lead genres with a focus on hip hop, Wax ‘N’ Lyrical are set for a bright future. We caught up with them last week to find out more…
Wax ‘N’ Lyrical is Louis Cypher (1st Blood/Hey Zeus), Parisa (Origin One/Acoustickle) and Rob Threeman (NG64/Sola).
NICC: How did Wax N’ Lyrical come about and how long have you been running for?
The concept behind WNL originated from a conversation between Parisa and Louis wanting to put certain hip-hop artists on in the city, and realising there was no outlet to do it from. We put the first night together with the notion of providing a platform for local artists to play alongside more established acts from across the country. For the first night in March 2012, Emcee Killa (previously signed to Notts label Dealmaker), and his new group Caxton Press were on the same bill as local legend Karizma performing with live outfit Our Helical Mind. Alongside Kount Masloff and DJ Kalutski, this eclectic line-up was a demonstration of the new and older having an equal footing in UK hip-hop despite style.
The second gig went deeper still with live MPC from Bristol’s Simiah and London band Granville Sessions with up and coming Nottingham artists Juga-Naut, Vandal Savage, El Negro Loco Nay and Nads Buhdha. The whole night culminated in a mass cypher between booked artists, emcees in the audience and Simiah providing live production, bringing back the old-school spirit of collaboration. Since then we have been approached by Get Nottz to host Roach’s leaving party, which bought together Lee Ramsay, P Brothers, Ms Tempz and Joe Buhdha under the same roof.
NICC: What were you your main inspiration for putting on the night?
Although Nottingham is renowned nationally for its vibrant hip-hop scene, no nights were being promoted with the sole idea of pushing hip-hop culture in Notts. Our aim was to unite the community, and encourage what has always been within Notts to come back out of its shell. There’s room for innovation between different heads across the hip-hop spectrum here.
NICC: Your main musical policy is hip hop which is a genre that has struggled in Nottingham’s nightlife over the past few years, what state do you feel the local scene is in at the moment?
The renaissance of careful writing, slick production and live instrumentation has inspired a whole new generation of artists and gig-goers. The roots of the scene are there. We want to give newer artists a place alongside more established acts and bring acts who are well-known outside of Nottingham into our growing family tree. A lot of people live by hip-hop, but in separate places. Joe Buhdah, Big Trev, Dealmaker, Elementz, P Brothers, Out da Ville and Cappo for instance set the precedent, and now to continue the legacy we are shining the light back on what this city’s capable of.
NICC: What advice would you give to any young promoters who are thinking about putting on an event?
Get in it because you want to see something yourself, not to make a raise. Collaborate with others, include them in your ideas and pay someone to make your posters. Be creative with your line-ups and don’t be scared of competition, just grow.
What have you got planned for the future?
Lots of audio-visual elements brought in, some gig swaps with different cities and maybe countries. From Glasgow to Bristol we’re going to bring conscious emcees, dope producers and pioneering musicians to Nottingham, and continue commissioning local artists, garm makers, photographers and videographers to work with us.
More info here: Wax ‘N’ Lyrical
Nottingham Independent Creative Community: Imaginary Foundation: The Deepest Collection
The Imaginary Foundation is a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination. They hold dear a belief in human potential and seek progress in all directions. The small clandestine team is headed up by the mysterious “Director,”…
He always does the dishes (shitly), he always cooks the freshest Daal and most days he pays the bills on time. It’s a blessing having the man behind The Tribes and Rubberdub living in the same yard as me, and that’s why you ought to check out Deep Medi’s new slipmats for sale, designed by Mac Art, the man himself.
Look up for the newest range of Tribes Tee shirts on show too
Purchase them HERE
Raised on a diet of wholemeal hip hop, funk and soul Omah (formerly Root One) has been increasing his workload tenfold over recent months- exploring the soulful grooves of 115 bpm house music and the rich history associated with it.
His stacks of old soul and funk vinyl have been used as the perfect personal library for his new aesthetic, drawing from vocal snippets and tribal lead drum patterns to coin his own take on head noddin house.
Given the size of his outbox and the tunes he’s ready to release Im strongly advising you to keep an eye on him…
He’s also dont a craking mix which I’ll tell you about later today…
Our first Crazylegs release is out today on vinyl and digital. Ziro: Coded/Oni with remixes from OM Unit & Thefft. http://www.chemical-records.co.uk/sc/servlet/Info?Track=LEGS001
Here’s a pleasant reminder from the Mimm Artist Series Vol. 2. Nottingham-Trent educated Geroge Evans, close affliate to the swagger clan- aka Lost Boys Club.
His website: HERE